Hrach Avetisyan is a Sacramento-based Creative Director and Photographer. Graduated with a bachelors in film & digital production in 2021. Throughout his education, Hrach worked as a freelancer offering photography and filmmaking services. Eventually he was hired as a media production specialist for Sacramento State. Hrach was in charge of the official social accounts for Sacramento State, primarily Instagram. He implemented strategies for increasing audience engagement by producing unique videos and photos that reached thousands of views and likes per week. Strategically converted long-form content (blogs, news stories, events) into micro-content (short video posts, and stories) optimized for each social media channel. Hrach helps brands and organizations grow in the community with creative visuals, and he quickly realized that his hobby had become his livelihood. Hrach now works with several local brands and as a freelance agent while also running his own production company, Avetimedia Productions Inc.

Hrach draws much of his inspiration for his visual projects from architecture, portraiture, design, and travel. With the ease of picking up the camera and capturing the world at a moment's notice, his love for creating drives his outlook and represents the beauty in life as he continues to seek the extraordinary in the ordinary.

If you would like to work together, please email contact@avetimedia.com